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WebOct 14, 2014 · CHAPTER ONE. INTRODUCTION. 1.0 Background to the study.. This research work takes a look at service quality and customers satisfaction in banking industries. In … WebThis chapter conceptualizes the quality of banking services based on the perception of 11,936 customers of a major Brazilian bank. Five drivers of banking service quality are developed and argued to be a proxy for customer satisfaction: (1) business and financial transactions, (2) customer relationship, (3) information technology, (4) branch, and (5) … WebAug 19, 2024 · Conclusion. Quality Assurance (QA) and testing are becoming more critical to the digital transformation of most industries. The banking industry is following the … cheap car hire mco