Reptile theory was first articulated by David Ball and Don C. Keenan in Reptile: The 2009 Manual of the Plaintiff’s Revolution. It posits that humans have a primitive portion of the brain, similar to reptiles, that is conditioned to pursue safety and survival. On this basis, plaintiffs’ counsel often use reptile theory … See more Many reptilian arguments are, at bottom, improper golden rule arguments. They seek to have jurors put themselves, friends, and loved ones in the plaintiff’s shoes and offer a … See more Reptilian tactics also can confuse and mislead the jury regarding the applicable legal standards. Plaintiffs’ attorneys may, for example, seek to introduce evidence of internal safety rules … See more Plaintiffs’ counsel often rely on “profits over safety” themes. In doing so, they intend to trigger the reptilian portion of a juror’s brain, creating the impression that the defendant sacrificed safety to make more money. The … See more In sum, defense attorneys need to be mindful of reptilian theory and proactively seek to prevent the use of the strategy throughout the case. In-house counsel also have an … See more WebDefendants referred to Reptile Theory in making their motion. Id. The court acknowledged that the Reptile Theory encourages plaintiffs to appeal to the passion and prejudice of …

Reptile Theory or Strategy IRMI.com

WebThe Reptile theory focuses on this Triune Brain by evoking and awaking thoughts of safety and security within the reptilian complex, ... the easier it will be to defend against the … WebFeb 3, 2024 · the Reptile—How to Defend Against the Reptile When Picking a Jury in a Trucking Lawsuit Any seasoned trucking trial lawyer knows that voir dire is often the most important part of a jury trial. The Reptile Theory underscores the importance of effectively using voir dire to counteract a plaintiff’s reptile strategy strategically. lowe\u0027s lounge cushions

The Reptile Brain Strategy: Why Lawyers Use It and How to Counter It

WebJan 19, 2024 · “The reptile theory is a tactic developed by plaintiffs to take the focus away from the accident itself — and the actual damages that were incurred by plaintiffs and what they suffered — and ... WebJan 22, 2016 · Serving All Of New York And Vermont. 877-886-4029 Toll Free 518-465-0400 New York. Leave a Google Review WebNov 5, 2013 · Defending Against the Reptile: A General Approach Since its introduction in 2009, there has been only limited response from the defense bar, and some of these … japanese red cedar seedling