Choosing variety for joint consumption

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August undefined, 2024

WebJordan Etkin is an Associate Professor of Marketing at Duke University’s Fuqua School of Business. Jordan’s research centers on consumer motivation, variety, time, and the intersections between them. Her work has appeared in top consumer behavior research outlets, including the Journal of Consumer Research and the Journal of Marketing ... WebConsumers often make choices for joint consumption with committed relationship partners, and these choices may include more or less variety. When planning a weekend for oneself and one's spouse, fo...

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WebConsumers often make choices for joint consumption with committed relationship partners, and these choices may include more or less variety. When planning a weekend for oneself and one's spouse, for example, a person could choose more varied activities (e.g., going out to dinner, to a movie, and to a concert) or less varied activities (e.g., seeing … WebJan 1, 2024 · This increased preference for variety is driven by a shift in how much excitement is valued within the relationship and is unique to choices for joint consumption with the specific relationship ... hurt indication lyrics

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WebConsumers often make choices for joint consumption with committed relationship partners, and these choices may include more or less variety. When planning a … WebSep 24, 2024 · Variety-Seeking Behavior in Consumption: A Literature Review and Future Research Directions. Yuan-Yuan Zhang. Business. Frontiers in Psychology. 2024. … WebChoosing Variety for Joint Consumption Variety plays a key role in choice. People are attracted to varied product assortments (Broniarczyk, Hoyer, and McAlister 1998; Hoch, … hurtin for certain

More than just the spice of life: Using variety as a signal for …

Choosing variety for joint consumption Scholars@Duke

WebJan 9, 2024 · Since relationship time perspective influences how much variety we prefer, it could also play a role on the effectiveness of ads that highlight the variety of experiences … WebSep 22, 2024 · The authors document a robust preference expression asymmetry wherein “requestors” soliciting others’ consumption preferences (e.g., “Where do you want to go for dinner?”) desire preference expressions (e.g., “Let’s go to this restaurant”), whereas “responders” instead do not express preferences (e.g., “Anywhere is fine with me”). hurt in car accident lawyerWebJust be sure to choose varieties low in sugar that are 70% cocoa or higher. Consult With a Medical Professional If you’d like to speak to a doctor about joint health or get help with … hurt in chinese

"WebDec 1, 2016 · Abstract. Consumers often make choices for joint consumption with committed relationship partners, and these choices may include more or less variety. … " - Choosing variety for joint consumption

Choosing variety for joint consumption

WebChris McDonald David Crockett MKTG 350-001 Tue/Thu 10:05-11:20 Marketing Research Paper #1: In marketing, one of the most important concepts is to understand what circumstances affect consumer buying behavior. In the article titled, “Choosing Variety For Joint Consumption” by Jordan Etkin, the author examines some examples in which …

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WebChoosing Variety for Joint Consumption Variety plays a key role in choice. People are attracted to varied product assortments (Broniarczyk, Hoyer, and McAlister 1998; Hoch, Bradlow, and Wansink 1999; Iyengar and Lepper 2000; Rolls et al. 1981) and choose varied consumption experiences, even when it means selecting less- WebMar 2, 2024 · In a series of studies in which consumers engage in real consumption experiences, the authors show that lack of clarity about a partner’s interests can distract consumers, making it difficult for them to focus on the shared activity and reducing their enjoyment of shared experiences relative to solo experiences.

WebDec 20, 2024 · The proposed technique is illustrated with individual consumption histories for a frequently purchased packaged good and is shown to extend the range of insights provided by current brand-switching techniques. ... Choosing Variety for Joint Consumption. Go to citation Crossref Google Scholar. Integrating price promotions into … WebChoosing Variety for Joint-Consumption JORDAN ETKIN Under revision, Journal of Marketing Research *Please do not distribute without permission* Jordan Etkin ([email protected]) is an assistant professor at The Fuqua School of Business, 100 Fuqua Drive, Duke University, Durham, NC 27708. She thanks Jonah Berger, Jim Bettman,

WebSep 29, 2013 · Five experiments demonstrate that how much variety consumers prefer for joint consumption in committed relationships depends on their relationship time … WebDec 1, 2016 · Choosing Variety for Joint Consumption. Free access Research article First published December 1, 2016 pp. 1019–1033. Choosing Variety for Joint Consumption. Jordan Etkin; Preview abstract Hide abstract. Abstract Consumers often make choices for joint consumption with committed relationship partners, and these …

Webperceptions influence how much variety consumers prefer for joint-consumption. Our findings make four key contributions. First, we integrate research on variety-seeking, …

WebConsumers often make choices for joint consumption with committed relationship partners, and these choices may include more or less variety. When planning a … hurtin cody johnsonWebFeb 10, 2016 · People tend to choose more variety for joint-consumption with a relationship partner, for example, when they perceive more (vs. less) time left in their … hurtin for you babyWebNov 1, 2024 · Our findings strongly support the “accomplice” (rather than the “minder”) role of romantic partners in shopping. Therefore, retailers should target couples, encourage them to shop together, and... hurting